Session 1: New this year! "Working with the Press"
Also Research, Planning and other Entrepreneurial Essentials.
Guest speakers: Susy Hopkins, Editor, Friends and Neighbors Magazine
Kelsey East, Clarke Broadcasting/MyMotherLode.com and Tim Richey, Senior Vice President/Sales & Marketing,The Modesto Bee
Session 2: Market Analysis: ID Opportunities, Prospects & Competitors
Key elements and outline of a marketing strategy for your business.
Guest speaker: Lyn Riddle, Editor, The Union Democrat and Al O'Brien, Marketing and Entertainment Manager, Black Oak Casino Resort
Session 3: Organization Structure and Legal Concerns
How to choose a legal structure and protecting your assets.
Guest Speaker: Jim Gianelli, Attorney, Gianelli & Polley
Session 4: Financial Overview: Accounting Systems, Records, and Controls
Discussion of basic financial reports with exercises to show importance of financial records as a management tool.
Guest speaker: Kimberly Egger, C.P.A. - Wheeler & Egger, CPAs, LLP
Session 5: Taxes: A Little Planning Goes a Long Way!
Exercises showing how financial statements are created from business data, how they are used by CPA’s and banks.
Guest Speaker: Connie Ferrell, E.A. – Flavin and Associates
Session 6: Managing Your Greatest Resource: People
Human Resources and contract employment rules.
Guest Speaker: Andee Houser, PHR, Director of Human Resources - Black Oak Casino Resort
Session 7: Reducing Risk and Choosing the Right Insurance for Your Business
Discussion of what “risk” is in a business, how to minimize risk of loss and maximize positive outcomes.
Guest speaker: To be announced
Session 8: What's Your Exit Strategy? - Final Class