Session 1: New this year! "Working with the Press"
Also Research, Planning and other Entrepreneurial Essentials. Guest speakers: Susy Hopkins, Editor, Friends and Neighbors Magazine Kelsey East, Clarke Broadcasting/MyMotherLode.com and Tim Richey, Senior Vice President/Sales & Marketing,The Modesto Bee Session 2: Market Analysis: ID Opportunities, Prospects & Competitors Key elements and outline of a marketing strategy for your business. Guest speaker: Lyn Riddle, Editor, The Union Democrat and Al O'Brien, Marketing and Entertainment Manager, Black Oak Casino Resort Session 3: Organization Structure and Legal Concerns How to choose a legal structure and protecting your assets. Guest Speaker: Jim Gianelli, Attorney, Gianelli & Polley Session 4: Financial Overview: Accounting Systems, Records, and Controls Discussion of basic financial reports with exercises to show importance of financial records as a management tool. Guest speaker: Kimberly Egger, C.P.A. - Wheeler & Egger, CPAs, LLP Session 5: Taxes: A Little Planning Goes a Long Way! Exercises showing how financial statements are created from business data, how they are used by CPA’s and banks. Guest Speaker: Connie Ferrell, E.A. – Flavin and Associates Session 6: Managing Your Greatest Resource: People Human Resources and contract employment rules. Guest Speaker: Andee Houser, PHR, Director of Human Resources - Black Oak Casino Resort Session 7: Reducing Risk and Choosing the Right Insurance for Your Business Discussion of what “risk” is in a business, how to minimize risk of loss and maximize positive outcomes. Guest speaker: To be announced Session 8: What's Your Exit Strategy? - Final Class |